Reasons
Shape the future
Your opinions actually matter! Brands use your feedback to make better products and services.
Have an impact
Whether it’s good, bad, somewhere between, your opinions help build experiences for everyone
Get rewarded
A nice bonus for your time : anything from the “£20 to £200” depending on the project.
Swap stories
You will get the chance to chat about your habits and ideas with the people who are just like you.
Have fun
It’s not all serious stuff. Most of the peoples tell us that they genuinely enjoy taking the part in it.
Different Ways to Take Part in Research
Market research is for everyone. Whether you like sharing, observing, creating, or trying new things, you can find a style that suits you.
Online Communities
Private online spaces where groups complete tasks like photos, videos, voice notes, surveys, or written responses. You’ll log in regularly, interact with the moderator, and share posts either with the group or just privately.
Depth Interviews
One-on-one conversations with a moderator, either online, in person, or by phone. These are relaxed discussions where your experiences help uncover deeper insights.
Focus Groups
Small discussions (5–7 people) led by a moderator, either in person or online. Sessions last 1–3 hours, and you’ll listen, contribute, and respect other opinions.
Accompanied Shops
You’ll go shopping with a moderator who observes and asks about your choices. They might ask about products, layout, signage, staff, and your overall impressions.
In-Home Interviews
A moderator visits your home to see your behaviour in your own environment. They’ll show ID, call ahead, and answer questions so you feel at ease.
Workshops & Co-Creation Sessions
Longer sessions (3–6 hours) where you work with others to test ideas, solve problems, and give feedback. These are usually face-to-face, very hands-on, and benefit from energy and creativity.
Ethnographies
A moderator observes how you do things in real life, sometimes remotely. They often follow up with a short chat to understand both what you do and why.
Research Panels
Panels run for months, sometimes up to a year, and include surveys, focus groups, or product tests. They work best if the topics genuinely interest you, so both you and researchers get more out of it.
Pre-Tasks & Post-Tasks
Small activities before or after a main session, like surveys, diaries, or creative tasks. They help moderators understand your habits and usually come with their own incentive.
Surveys
Quick and simple, surveys gather opinions online, by phone, in-store, or on the street. They often offer vouchers, or prize draws and are a common first step into research.
Product Tests
You try out a product at home or in a venue and give feedback. Following instructions carefully and being honest helps brands improve products before launch.
User Experience (UX) Testing
You test websites or apps by trying features and navigation. This can be observed in person, moderated online, or recorded independently.
✅ Our research sessions are run by trained professionals.
For studies with children, researchers are DBS-checked and a responsible adult is always involved.