Focus groups bring together a small group of people to discuss a specific topic in a structured but relaxed setting. Led by a trained moderator, the session encourages open conversation, idea sharing, and discussion from different perspectives.
You’ll be able to respond to questions, build on other people’s views, and explore topics in more detail than a standard survey. Sessions can take place online or face to face, depending on the project.
Focus groups are ideal if you enjoy discussion and like hearing how others think about the same subject.
